Morocco

Samira Rafi

Creative Director, Boomerang Communication

Samira Rafi is the creative director renowned advertising agency, Boomerang Communication with over 20 years of experience in communication and advertising.

In his role as a creative director at the advertising agency, Rafi spearheads innovative campaigns and guides the creative team in crafting compelling and impactful advertising content. She has extensive experience in creative crowdsourcing for a diverse portfolio of international brands, leveraging her innovative approach to engage audiences effectively.

She is a strong advocate for work that serves as a source of inspiration and a catalyst for positive transformation. She views her responsibility not only as a problem solver for businesses but also as an opportunity to address and raise awareness about global issues, fostering positive change to society. With her extensive and diverse background spanning multiple sectors, she has provided valuable support to a wide array of institutions, to global and local brands.

Hungary

Levente Kovacs

Chief Creative Officer, White Rabbit Budapest

Levente Kovacs co-founded his Hungary-based indie agency 14 years ago after stints at HKB Bozell and JWT Budapest.

Throughout his professional journey, he has secured numerous groundbreaking achievements for the Hungarian industry, notably being the first to have a Hungarian work featured on the cover of Luerzer's Archive. He also clinched Hungary's inaugural Platina Effie for long-term effectiveness. Presently, White Rabbit Budapest stands as Hungary's most decorated and internationally renowned creative agency.

He is a strategic mind and adept problem solver, crafting impactful brand narratives for clients like Heineken, Shell, KitKat, Vodafone, and WWF. His achievements have been acknowledged across various prestigious platforms. Advocating for purpose-driven approaches in branding and business, he actively promotes elevated creative standards and mentors aspiring talents. As a guest lecturer at Budapest Business University, he manages the Advertising Chronicles blog, translating marketing and advertising literature into Hungarian.

United States

Jarvis Grant

Creative Strategist and Imaging Specialist, Jarvis Grant Imaging

Jarvis Grant is a creative strategist, imaging specialist for Jarvis Grant Imaging which he solely manages and he is also a digital media instructor.

With more than 25 years of experience across various domains, including arts education, commercial photography, journalism, digital multimedia, and fine art, Grant has established himself as a recognized industry expert. He excels in crafting comprehensive solutions that integrate his extensive skillset. His professional journey is marked by his adept management of innovative models, consistently exceeding client expectations, expert project management, and collaborative application design sessions.

Grant is a dedicated advocate for ensuring that every team member's perspective is valued and considered during the design phase. He passionately champions the voices of both thought leaders and implementers throughout the entire process. Creates engaging content that harnesses the potential of creating dynamic digital media, ensuring that all stakeholders can derive value from it.

Costa Rica

Oscar Solano Brenes

Executive Creative and Digital Director, Porter Novelli

Oscar Solano Brenes is the Chief Creative Officer for the strategic-creative firm, Porter Novelli.

He is a general leader of the creative and digital unit for the region of Central America, Mexico, Caribbean, Ecuador, and Peru; a believer in data-driven creativity, measurement, and innovation through 13 years of experience with global and regional brands such as Coca-Cola, Heineken, BMW, Toyota, American Express, Samsung, Netflix and more!

He is an advertising, marketing, and strategy professional with experience as a senior strategic trigger in creative, digital, and media agencies with experience in strategic planning, content strategy, detection of opportunities, social media, branding, data-driven strategy, and creativity. Brenes is passionate about reading cultural behaviors and transforming them into business opportunities. He is also a faithful follower of data and its implementation in communication and performance strategies. He has had experience leading planning, digital and creative units at firms such as DDB, Havas, Findasense, and Ketchum.