Chile

Pancho Gonzalez

Co-founder and Chief Creative Officer, Inbrax

Pancho Gonzalez is the co-founder and chief creative officer of Inbrax.

González, who studied advertising at the Universidad de Santiago in Chile and earned an MBA from the Berlin School at Steinbeis University in Germany, plays a significant role in shaping the creative industry. As the Chief Creative Officer at Inbrax Chile, a Board Member and Vice President at IAB Chile, and a member of the Marketing Circle at Icare, his influence extends across multiple facets of advertising and marketing. Additionally, his past experience as a board member of Achap (Chilean Advertising Association) underscores his comprehensive involvement and leadership in the field.

González has delivered speeches in various countries including Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Sri Lanka, Guatemala, the United States, Japan, South Korea, the Czech Republic, Peru, and Chile. His global presence as a speaker demonstrates his commitment to sharing knowledge and insights in the field of advertising and marketing.

United States

Martin Bihl

Executive Creative Director, LevLane Advertising

With a dual role, Martin Bihl is the Executive Creative Director at LevLane Advertising and the Editor of The Agency Review.

Bihl has produced creative campaigns for an array of clients, from financial institutions to breweries, and delving into the B2B sector and beyond. He has ventured into an extensive range of marketing channels, including traditional print, TV, and radio, as well as innovative approaches like guerrilla marketing, digital strategies and even ground-breaking techniques yet to be categorized. Beyond his work in the advertising realm, Bihl's writing has been featured in an eclectic mix of publications such as McSweeney's, Advertising Age and has conducted interviews with notable industry figures like Sir John Hegarty, George Lois, and Luke Sullivan.

He has instructed undergraduate students, international master's candidates, and MBA scholars in the realms of marketing, advertising, and branding at universities. He frequently delivers presentations at educational institutions across the nation.

Costa Rica

Oscar Solano Brenes

Executive Creative and Digital Director, Porter Novelli

Oscar Solano Brenes is the Chief Creative Officer for the strategic-creative firm, Porter Novelli.

He is a general leader of the creative and digital unit for the region of Central America, Mexico, Caribbean, Ecuador, and Peru; a believer in data-driven creativity, measurement, and innovation through 13 years of experience with global and regional brands such as Coca-Cola, Heineken, BMW, Toyota, American Express, Samsung, Netflix and more!

He is an advertising, marketing, and strategy professional with experience as a senior strategic trigger in creative, digital, and media agencies with experience in strategic planning, content strategy, detection of opportunities, social media, branding, data-driven strategy, and creativity. Brenes is passionate about reading cultural behaviors and transforming them into business opportunities. He is also a faithful follower of data and its implementation in communication and performance strategies. He has had experience leading planning, digital and creative units at firms such as DDB, Havas, Findasense, and Ketchum.

Hungary

Levente Kovacs

Chief Creative Officer, White Rabbit Budapest

Levente Kovacs co-founded his Hungary-based indie agency 14 years ago after stints at HKB Bozell and JWT Budapest.

Throughout his professional journey, he has secured numerous groundbreaking achievements for the Hungarian industry, notably being the first to have a Hungarian work featured on the cover of Luerzer's Archive. He also clinched Hungary's inaugural Platina Effie for long-term effectiveness. Presently, White Rabbit Budapest stands as Hungary's most decorated and internationally renowned creative agency.

He is a strategic mind and adept problem solver, crafting impactful brand narratives for clients like Heineken, Shell, KitKat, Vodafone, and WWF. His achievements have been acknowledged across various prestigious platforms. Advocating for purpose-driven approaches in branding and business, he actively promotes elevated creative standards and mentors aspiring talents. As a guest lecturer at Budapest Business University, he manages the Advertising Chronicles blog, translating marketing and advertising literature into Hungarian.