Greece

Maria Afroditi Patsi

Founder, AdvAge Advertising and NFT Cube Agency

Maria Afroditi Patsi is the founder of AdvAge and NFT Cube Agency based in Athens.

She possesses an entrepreneurial spirit and leads innovative campaigns that blend the artistic and technical realms. She currently excels as an Augmented Reality Engineer at Meta while pursuing her PhD in Computational Science and Engineering at MIT. With a multifaceted skill set, she balances roles across disciplines: a designer shaping visual narratives, a developer crafting code in the twilight hours, a poet weaving words at dusk, and a marketer strategizing brand engagements by daylight.

Her creations have received international recognition, showcased in renowned design museums and art galleries around the world. Her influence extends beyond exhibitions, as her distinctive style and artistic vision have set new benchmarks for innovation and aesthetics in the art community. Her contributions to the field have elevated her status as an artist and shaped contemporary design discourse.

Belgium

Sam De Win

Creative Director, Prophets Belgium

Nearly two decades ago, Sam De Win embarked on his professional path as a copywriter, contributing his talents to prominent agencies such as Euro RSCG United, Y&R, and BBDO.

In his time at Y&R, he co-created the iconic Devos & Lemmens campaign, featuring two characters in comedic radio ads for the brand's sauces—a hit series that has been a staple for over 15 years. While at BBDO, he penned the script for Belgacom's acclaimed TV spot "Who took my badges," cleverly blending English and Flemish into the catchy 'Flenglish,' leaving a lasting impact.

Rising to Executive Creative Director at Ogilvy Brussels, he led the agency to win its first Cannes Lion with groundbreaking work. He later served as Executive Creative Director at Serviceplan Benelux, earning multiple awards, before becoming Creative Director at Make Lemonade. His diverse portfolio covers TV, print, radio, and digital, delivering influential content for brands like Volvo, Mercedes, and Pepsi.

Chile

Pancho Gonzalez

Co-founder and Chief Creative Officer, Inbrax

Pancho Gonzalez is the co-founder and chief creative officer of Inbrax.

González, who studied advertising at the Universidad de Santiago in Chile and earned an MBA from the Berlin School at Steinbeis University in Germany, plays a significant role in shaping the creative industry. As the Chief Creative Officer at Inbrax Chile, a Board Member and Vice President at IAB Chile, and a member of the Marketing Circle at Icare, his influence extends across multiple facets of advertising and marketing. Additionally, his past experience as a board member of Achap (Chilean Advertising Association) underscores his comprehensive involvement and leadership in the field.

González has delivered speeches in various countries including Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, Sri Lanka, Guatemala, the United States, Japan, South Korea, the Czech Republic, Peru, and Chile. His global presence as a speaker demonstrates his commitment to sharing knowledge and insights in the field of advertising and marketing.

United States

Martin Bihl

Executive Creative Director, LevLane Advertising

With a dual role, Martin Bihl is the Executive Creative Director at LevLane Advertising and the Editor of The Agency Review.

Bihl has produced creative campaigns for an array of clients, from financial institutions to breweries, and delving into the B2B sector and beyond. He has ventured into an extensive range of marketing channels, including traditional print, TV, and radio, as well as innovative approaches like guerrilla marketing, digital strategies and even ground-breaking techniques yet to be categorized. Beyond his work in the advertising realm, Bihl's writing has been featured in an eclectic mix of publications such as McSweeney's, Advertising Age and has conducted interviews with notable industry figures like Sir John Hegarty, George Lois, and Luke Sullivan.

He has instructed undergraduate students, international master's candidates, and MBA scholars in the realms of marketing, advertising, and branding at universities. He frequently delivers presentations at educational institutions across the nation.