Hungary

Levente Kovacs

Chief Creative Officer, White Rabbit Budapest

Levente Kovacs co-founded his Hungary-based indie agency 14 years ago after stints at HKB Bozell and JWT Budapest.

Throughout his professional journey, he has secured numerous groundbreaking achievements for the Hungarian industry, notably being the first to have a Hungarian work featured on the cover of Luerzer's Archive. He also clinched Hungary's inaugural Platina Effie for long-term effectiveness. Presently, White Rabbit Budapest stands as Hungary's most decorated and internationally renowned creative agency.

He is a strategic mind and adept problem solver, crafting impactful brand narratives for clients like Heineken, Shell, KitKat, Vodafone, and WWF. His achievements have been acknowledged across various prestigious platforms. Advocating for purpose-driven approaches in branding and business, he actively promotes elevated creative standards and mentors aspiring talents. As a guest lecturer at Budapest Business University, he manages the Advertising Chronicles blog, translating marketing and advertising literature into Hungarian.

Brazil

Felipe Paganoti

Senior Art Director, AlmapBBDO

Felipe Paganoti, art director from Rio with over 10 years of experience. He worked at Mullen Lowe, Artplan, Havas, BBDO Guatemala, VMLY & R and is currently at AmapBBDO in São Paulo.

He plays a pivotal role in shaping the artistic direction and vision of the projects undertaken. His keen eye for design, innovative thinking, and ability to inspire the creative team contribute to the studio's ability to deliver captivating solutions for clients across a wide range of industries. He was vice-president of the Rio de Janeiro Creation Club and won several international awards.

He is committed to pushing the boundaries of creativity, infusing each project with a distinct and captivating visual identity. He has an unceasing love for creative projects and an unwavering desire to embark on inventive and daring endeavors. Paganoti’s enthusiasm for crafting drives him to continuously explore imaginative and unconventional ideas, infusing his artistic pursuits with a spirit of innovation.

Pakistan

Fatima Ansari

Global Senior Copywriter, Publicis One Touch

Fatima Ansari is the Global Senior Copywriter of Publicis One Touch.

As a Senior Global Copywriter for prominent brands such as PepsiCo Snacks and Unilever, Ansari is responsible for crafting compelling and persuasive written content that aligns with the brand's identity and messaging. Her tasks include developing creative copy for various marketing materials, such as advertisements, product packaging, social media campaigns, and website content. In addition, she works closely with cross-functional teams to ensure that the brand's voice and message are effectively communicated to the target audience, ultimately contributing to the brands' success in the global market.

Remarkably, she holds the distinction of being not only the youngest but also the most decorated creative professional in Pakistan, a testament to her exceptional talent and contributions. Her work is characterized by innovative ideas, fresh perspectives, and a commitment to pushing creative boundaries to deliver outstanding results.

United States

Min Lu

Marketing Manager, Meta

Min Lu, an artist based in New York and recognized with awards, has spent her life crafting a diverse array of artworks, from graphic design to painting and sketching.

Lu's graphic design is fueled by conceptual thinking, drawing from her dreams and feelings to shape a personal visual narrative through the use of line, color, and structure. She has spearheaded effective campaigns for global entities like NBC Universal, Goldman Sachs, Comcast, Charter Communications, Cox, and Discovery Financial Services.

Her creations have been showcased in locations like the United States, China, and Italy etc and was heavily featured in numerous social and traditional media outlets. She aims to invigorate, challenge, and contribute to the industry that helps brands engage with their audience creatively while expanding their business. Her expertise encompasses creative strategy, media and marketing execution, campaign planning, and achieving Key Performance Indicators.