Morocco

Samira Rafi

Creative Director, Boomerang Communication

Samira Rafi is the creative director renowned advertising agency, Boomerang Communication with over 20 years of experience in communication and advertising.

In his role as a creative director at the advertising agency, Rafi spearheads innovative campaigns and guides the creative team in crafting compelling and impactful advertising content. She has extensive experience in creative crowdsourcing for a diverse portfolio of international brands, leveraging her innovative approach to engage audiences effectively.

She is a strong advocate for work that serves as a source of inspiration and a catalyst for positive transformation. She views her responsibility not only as a problem solver for businesses but also as an opportunity to address and raise awareness about global issues, fostering positive change to society. With her extensive and diverse background spanning multiple sectors, she has provided valuable support to a wide array of institutions, to global and local brands.

Germany

Diane Schulz

General Manager, Serviceplan Group

Diane Schulz boasts a 24-year advertising career and currently holds the position of General Manager at Serviceplan Group.

As a General Manager in the digital agency, she is at the helm of a dynamic team, guiding them through the ever-evolving landscape of the digital world. Her responsibilities extend to developing and executing digital strategies that drive online presence and engagement for clients. She ensures seamless project management, fosters innovation, and maintains a sharp focus on achieving results in the digital realm.

Schulz excels not only in her expertise but also in her ability to inspire and engage her team with infectious enthusiasm. Her reputation for clarity, dependability, and a sharp analytical acumen makes her an invaluable asset in steering her team's efforts towards shared goals, and her approach to teamwork is a perfect blend of fairness and good-natured camaraderie, creating an environment where collaboration thrives and collective achievements are celebrated.

United States

Olivia Santilli

Partner, Cummins&Partners

Olivia Santilli has established a venture at Cummins&Partners New York that consistently exceeds anticipations, thanks to her unwavering resolve.

She has infused an unstoppable and positive energy throughout the agency, influencing their work, client interactions, and creative output. Her fostering of a problem-solving environment has built a solid and positive reputation, central to their ongoing expansion. she has strengthened her role as a guide in shaping cultural trends. Consequently, she is in high demand as a market innovator and frequently invited to speak at industry events, discussing the core values of the emerging generation and how creative agencies are adapting to the contemporary landscape of constant engagement and the purpose-oriented demands of customers.

In October 2020, despite the challenges of a global economic crisis, Cummins&Partners New York achieved a place in the top Adweek 100: Fastest Growing Companies worldwide, boasting a three-year revenue increase of 111%.

United States

Rocco Baldassarre

CEO and Founder, Zebra Advertisement

Rocco Baldassarre is recognized in the field of digital marketing, both as a consultant and as an enterprising founder of Zebra Advertisement, a distinguished digital marketing agency. He gained notoriety for securing the title of the youngest winner of the Google Partners All-Star at 24 and has been honored in Forbes' 30 Under 30 list, alongside other global accolades that bolster his professional standing.

His consultancy work has attracted clients such as Bing Ads, and his insights have been highlighted in prominent media outlets including The Huffington Post, The New York Times, and in oDesk's Annual Impact Report, among others.

His dedication to digital marketing shines through his early achievement as the youngest Google Partners All-Star Winner, showcasing his commitment to excellence at a young age. His pursuit of innovation to garner international awards, reflects his unwavering commitment to the field. His features in top-tier publications demonstrate his relentless drive to lead and evolve within the industry.