Greece

Maria Afroditi Patsi

Founder, AdvAge Advertising and NFT Cube Agency

Maria Afroditi Patsi is the founder of AdvAge and NFT Cube Agency based in Athens.

She possesses an entrepreneurial spirit and leads innovative campaigns that blend the artistic and technical realms. She currently excels as an Augmented Reality Engineer at Meta while pursuing her PhD in Computational Science and Engineering at MIT. With a multifaceted skill set, she balances roles across disciplines: a designer shaping visual narratives, a developer crafting code in the twilight hours, a poet weaving words at dusk, and a marketer strategizing brand engagements by daylight.

Her creations have received international recognition, showcased in renowned design museums and art galleries around the world. Her influence extends beyond exhibitions, as her distinctive style and artistic vision have set new benchmarks for innovation and aesthetics in the art community. Her contributions to the field have elevated her status as an artist and shaped contemporary design discourse.

Denmark

Klaus Sommer Paulsen

CEO and Founder, AdventureLAB

Klaus Sommer Paulsen has been active on several boards for years, including Themed Entertainment Association’s EME Division and International Board of Directors, and is working with educational institutions developing and designing educational programs from PBAs to MBAs. Klaus has been working with storytelling and media for more than 30 years and digital multimedia and experience design since the mid-1990s.

He is the author of Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions, published with Routledge, Taylor & Francis Group in 2021.

For numerous years, Paulsen has been engaged on various boards, such as the Themed Entertainment Association’s EME Division and International Board of Directors. He collaborates with educational institutions to create and design educational programs spanning from PBAs to MBAs. With over three decades of experience in storytelling and media, he has been involved in digital multimedia and experience design since the mid-1990s.

Brazil

Daniel da Hora

Professor,

Daniel da Hora is a highly acclaimed graphic designer known for his numerous awards and achievements in the field. He wears multiple hats as a creative and art director, an innovator, an accomplished author, and a dedicated professor.

Considered one of the most influential figures of his generation, da Hora brings two decades of expertise to his name. Beyond his many contributions to the advertising, marketing, and design industries, he also thrives as a visual artist, showcasing his work in both group and solo exhibitions across countries such as Argentina, Brazil, Ecuador, England, France, and the United States.

He is a dedicated leader and mentor, known for innovation and results-driven approaches. With extensive experience in managing complex creative projects from start to finish, he combines graphic design, art direction, product, and business insights, fostering creativity, technology, and innovation. He inspires individuals and teams, leading by example.

Germany

Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion, GmbH

Claudia Goergen serves as the Managing Director of FILMUNIQUE Medienproduktion GmbH and boasts an extensive professional background spanning various media sectors.

With numerous years of professional experience in public relations, web development, and film production, Goergen has held pivotal roles within companies and contributed to various enterprises. Her expertise extends beyond recognizing the potential strengths of a campaign; she also possesses a discerning eye for identifying its shortcomings, whether related to feasibility or the ability to reach the intended target audiences. Her multifaceted experience equips her with a holistic understanding of media and communication.

She plays a vital role in establishing an atmosphere where every team member is encouraged to bring their distinct contributions, recognizing that this inclusive strategy is what drives innovation and the emergence of new concepts. The team excels at embracing individuality, promoting mutual respect, and nurturing trust among its members.