Germany

Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion, GmbH

Claudia Goergen serves as the Managing Director of FILMUNIQUE Medienproduktion GmbH and boasts an extensive professional background spanning various media sectors.

With numerous years of professional experience in public relations, web development, and film production, Goergen has held pivotal roles within companies and contributed to various enterprises. Her expertise extends beyond recognizing the potential strengths of a campaign; she also possesses a discerning eye for identifying its shortcomings, whether related to feasibility or the ability to reach the intended target audiences. Her multifaceted experience equips her with a holistic understanding of media and communication.

She plays a vital role in establishing an atmosphere where every team member is encouraged to bring their distinct contributions, recognizing that this inclusive strategy is what drives innovation and the emergence of new concepts. The team excels at embracing individuality, promoting mutual respect, and nurturing trust among its members.

Brazil

Daniel da Hora

Professor,

Daniel da Hora is a highly acclaimed graphic designer known for his numerous awards and achievements in the field. He wears multiple hats as a creative and art director, an innovator, an accomplished author, and a dedicated professor.

Considered one of the most influential figures of his generation, da Hora brings two decades of expertise to his name. Beyond his many contributions to the advertising, marketing, and design industries, he also thrives as a visual artist, showcasing his work in both group and solo exhibitions across countries such as Argentina, Brazil, Ecuador, England, France, and the United States.

He is a dedicated leader and mentor, known for innovation and results-driven approaches. With extensive experience in managing complex creative projects from start to finish, he combines graphic design, art direction, product, and business insights, fostering creativity, technology, and innovation. He inspires individuals and teams, leading by example.

Morocco

Samira Rafi

Creative Director, Boomerang Communication

Samira Rafi is the creative director renowned advertising agency, Boomerang Communication with over 20 years of experience in communication and advertising.

In his role as a creative director at the advertising agency, Rafi spearheads innovative campaigns and guides the creative team in crafting compelling and impactful advertising content. She has extensive experience in creative crowdsourcing for a diverse portfolio of international brands, leveraging her innovative approach to engage audiences effectively.

She is a strong advocate for work that serves as a source of inspiration and a catalyst for positive transformation. She views her responsibility not only as a problem solver for businesses but also as an opportunity to address and raise awareness about global issues, fostering positive change to society. With her extensive and diverse background spanning multiple sectors, she has provided valuable support to a wide array of institutions, to global and local brands.

Costa Rica

Oscar Solano Brenes

Executive Creative and Digital Director, Porter Novelli

Oscar Solano Brenes is the Chief Creative Officer for the strategic-creative firm, Porter Novelli.

He is a general leader of the creative and digital unit for the region of Central America, Mexico, Caribbean, Ecuador, and Peru; a believer in data-driven creativity, measurement, and innovation through 13 years of experience with global and regional brands such as Coca-Cola, Heineken, BMW, Toyota, American Express, Samsung, Netflix and more!

He is an advertising, marketing, and strategy professional with experience as a senior strategic trigger in creative, digital, and media agencies with experience in strategic planning, content strategy, detection of opportunities, social media, branding, data-driven strategy, and creativity. Brenes is passionate about reading cultural behaviors and transforming them into business opportunities. He is also a faithful follower of data and its implementation in communication and performance strategies. He has had experience leading planning, digital and creative units at firms such as DDB, Havas, Findasense, and Ketchum.